One of the difficulties of self-publishing is that the responsibility for getting the word out about your book lies squarely with you. There’s no publisher cranking out press releases, no publicist lining up media tours
Are you considering republishing your children’s book, cookbook, graphic novel, crafts guide or travel book in digital format? For these kinds of books, the ePub format–which allows words to flow from one page to another
Here’s a prediction: within three years, we’ll see the publishing industry split into two tiers. Bestselling authors will work with traditional publishers–Simon & Schuster, Random House, and HarperCollins. And new authors will prove themselves in
“Time is not free–that’s why it’s so precious and worth fighting for.” — Anne Lamott I’m a huge fan of Anne Lamott. Not just because she celebrates “sh*tty first drafts,” but because she explains
Yesterday when I opened my iGoogle page, “today’s spotlight video” looked something like this. Because I love both soul and gospel music, I clicked on it–and became an instant fan of an unknown singer who
Clearly, 2011 is a tipping point for self-publishing–moving this new publishing model from backwater to the forefront of the publishing world. It’s all happening despite the bow-tie traditional publishers who still would have authors believe
Having run the Stanford Publishing Courses for over 15 years, I had the good fortune of working with some of the most eloquent and polished speakers in the country–including John Kennedy, Jr., Guy Kawasaki, Brendan
One of the most common questions that indie authors ask: which fonts should I use in my book? The typefaces you use matter. They set the tone for your book. They affect readability. And they
Recently I asked several self-publishing companies to send me samples of books they’d produced. I told them I wanted to check the production values of those books–paper quality, binding, cover stock and so forth–before deciding
One of the best ways to promote your nonfiction book is to position yourself as the expert in your field. How do you do that? One simple way is through HARO — short for “Help