I recently had lunch with two self-published authors to swap book marketing tips. We were trying to crack the code for getting books accepted by BookBub, the Cambridge-based company that sends out daily ebook promotions
That’s a question I wrestled with as I walked the aisles of BookExpo 2016. A great cover can be the secret sauce that gives a book the oomph it needs to get discovered. But how
Most of the writers using self-publishing techniques to reach readers know something about discounting books. They know that if you want to make your book attractive to bookstores, you must 1) offer your book to
The emergence of “influential readers” has changed the way books are discovered. These folks–Vine Voices on Amazon, notable readers on Goodreads, certain book bloggers–have enough clout to push a book up in popularity so that
One of the most intriguing announcements at Book Expo 2014 was about Goodreads’ new “Ask the Author” feature. If you’re signed up as an author on Goodreads, you can now host your own Q&A sessions,
I’m often asked by authors how to get their books into local bookstores. I recently sat down with Tanya Landsberger, manager of Books, Inc., just off the Stanford campus in Palo Alto, to find out
Sometimes it’s best to hear the truth from writers in the trenches. Here’s a guest post from Marcia Kemp Sterling, who’s just self-published her first novel. She came to one of my Stanford classes looking
Below is a terrific summary of practical things you can do to make your book more visible on Amazon. It comes from the enewsletter of Smith Publicity, Inc. Kudos to Book Publicist Jennifer Tucker who
Last week during my Stanford workshop on self-publishing, guest speaker Guy Kawasaki was asked whether he had purchased any ads for his new book on self-publishing APE: Author, Publisher, Entrepreneur–How to Publish a Book. “Not