I recently had lunch with two self-published authors to swap book marketing tips. We were trying to crack the code for getting books accepted by BookBub, the Cambridge-based company that sends out daily ebook promotions
A great cover can be the secret sauce that gives a book the oomph it needs to get discovered. But how do you get there? I never recommend authors create their own covers. Never. Your
Most of the writers using self-publishing techniques to reach readers know something about discounting books. They know that if you want to make your book attractive to bookstores, you must 1) offer your book to
The emergence of “influential readers” has changed the way books are discovered. Booktok folks on TikTok, notable readers on Goodreads, Vine Voices on Amazon, certain book bloggers all have enough clout to push a book
One of the most intriguing features about Goodreads is its “Ask the Author” feature. If you’re signed up as an author on Goodreads, you can host your own Q&A sessions, thus making new connections with
I’m often asked by authors how to get their books into local bookstores. I recently sat down with the manager of Books, Inc., just off the Stanford campus in Palo Alto, to find out how
Recently during my Stanford workshop on self-publishing, guest speaker Guy Kawasaki was asked whether he had purchased any ads for his new book on self-publishing APE: Author, Publisher, Entrepreneur–How to Publish a Book. “Not one,”