Last week during my Stanford workshop on self-publishing, guest speaker Guy Kawasaki was asked whether he had purchased any ads for his new book on self-publishing APE: Author, Publisher, Entrepreneur–How to Publish a Book.
“Not one,” he said.
So how did he receive over 50 Amazon reviews in the first day of launch?
“Simple. I involved my followers from the beginning. I asked their opinion on the outline. I asked their opinion on the manuscript. And I even asked for volunteers to help copyedit the book.
“And so…when we went to launch, all I did was let my followers know. Many of them were invested enough in the project that they went to Amazon and reviewed the book on Day One.”
The result: over 50 4- and 5-star reviews. Of course, it helps that it’s a great book. Check it out here: