Ever since Ingram Spark launched late last summer, we’ve been keenly interested in it for many reasons, among them: 1) Spark offers the first print-on-demand service for hardcover books with jackets; and 2) Spark provides writers with a friendlier path into bookstores than Amazon/CreateSpace. (Some bookstores won’t stock CreateSpace books because they believe Amazon is killing their business.)
I’ve just finished a project in which we published a book both on CreateSpace and Ingram Spark. Here’s what we learned:
• CreateSpace is faster to publish. Ingram Spark requires 3-5 days to produce a book once an order is placed. CreateSpace produced and shipped our book on the same day we placed the order–and that was a Saturday.
• Royalties are about equal–unless you plan to sell your book from your own site. Spark offers you a flat royalty of 45% of list price minus production costs for each book sold. Amazon offers you 40% less production costs. But if the buyer purchases the book through a link from your website to Amazon, you get 60%.
• CreateSpace gets books to market quicker. This was a surprise: after we approved our proof copy, Spark asked us to allow 6-8 weeks to get the book into their distribution channels. Yike–and we had already planned a series of bookstore signings. With Createspace, we were able to get the book up on Amazon in 48 hours.
• CreateSpace offers lower “author pricing.” For the exact same book, Spark charges our author $3.43, while CreateSpace charges $3.15.
• CreateSpace’s shipping costs are considerably lower. Whether you’re ordering a single proof copy or cartons of your books, shipping costs can be significant. Why Ingram Spark doesn’t understand this and choose less expensive shipping partners is a mystery. In our case, a single proof copy of our book shipped across country cost the following:
2nd day $173
• CreateSpace customer service is better. Their email turnaround time is a day or less–and you can get a live person on the phone if you’re desperate. With Spark, you must email your question, and turnaround time (for us) turned out to be 2-3 days.
• CreateSpace charges no service fee. Spark charges $49 setup fee and a $12 “POD market access fee”–whatever that is.
Ingram Spark is an important player in this new world of publishing–and I hope they succeed in offering writers more choices in how to publish their books. But Spark need to do a little tweaking of their offerings if they expect to co-exist with ultra-competitive Amazon.