IDEO Imagines the Future of Books
When I was Director of Stanford Publishing Courses, I often tried to arrange visits to IDEO–the brilliant, Palo Alto-based design firm that was spun off from the work of Stanford professor David Kelley. IDEO uses
Book Trailers vs. Audio Interviews
I’ve yet to see a book trailer that makes me want to buy a book. I know they’re all the rage right now, but because they’re made by wordsmiths and not by filmmakers, they often
How To Become the Go-To Expert
One of the best ways to promote your nonfiction book is to position yourself as the expert in your field. How do you do that? One simple way is through HARO — short for “Help
Seth Godin abandons traditional book publishers
Serious authors often squirm when they have to reveal that they’re self-publishing their books. That’s because self-publishing is often confused with vanity publishing, that backwater of the publishing industry where snake-oil salesmen still flourish. But
New Media Tracker
When we look back at this time in history, we will surely mark it as the beginning of the Creator Economy. This decade–this year–will mark the point at which media tools become robust enough in