Book Expo, the granddaddy of book conferences, is traditionally the place where publishers meet with booksellers. But lately, there’s been a lot for up-and-coming self-publishers–not the least of which is UPublishU, a full day of
Sometimes it’s best to hear the truth from writers in the trenches. Here’s a guest post from Marcia Kemp Sterling, who’s just self-published her first novel. She came to one of my Stanford classes looking
Below is a terrific summary of practical things you can do to make your book more visible on Amazon. It comes from the enewsletter of Smith Publicity, Inc. Kudos to Book Publicist Jennifer Tucker who
Last week during my Stanford workshop on self-publishing, guest speaker Guy Kawasaki was asked whether he had purchased any ads for his new book on self-publishing APE: Author, Publisher, Entrepreneur–How to Publish a Book. “Not
One of the biggest mistakes I see in self-published print books (like those created on CreateSpace) is in the choice of typefaces. They’re either too common or too weird. Since most wordsmiths are design-challenged, I
If you don’t think fonts matter, take a look at the article in Friday’s New York Times. Errol Morris describes the informal experiment of a university student who found that he could raise his grade
Folks who came through Stanford Publishing Course will remember Helen Gurley Brown, the editor of Cosmopolitan, who gave such memorable talks about her rise to the top of the New York publishing world–alongside her husband,
I’m a huge fan of Erik Larson. Devil in White City kept me spellbound–in part because I grew up near Chicago and my great-grandfather lived less than six blocks from the serial killer in that
Just back from BookExpo in New York, where I saw some extraordinary book covers. Over at Pinterest, I’ve put together a little board with comments on why each deserves special attention. If you believe, as
If you’ve published a book through CreateSpace, you now have the option of making that book available throughout Europe. With just one click on the CreateSpace website (distribute>channels), you can make your book available on